Yes. Any questions? The truth of this statement hit me when I picked up a book on novel analysis today. It has long been known to contenders of the “storytelling” school of knowledge management (e.g. Steve Denning – I like the man and his work).
The client has a story, and tells another. The coach has a story, too, and also tells another. Both storylines meet and begin to get entangled from the moment of their first meeting. This is a process perspective on something that carries a lot of passion, since stories are not (only) about plot, but about character, emotions, about mistakes we made and hope to never make again (yet often still make).
It would be interesting to explore coaching from a story-analytic point of view – I am sure someone must have done this, but I don’t know of any studies – do you?